have noticed
[...] Since the large companies that on climate policy by interested consumers have no clue, they instruct their advertising agencies with the greenwashing of their harmful products. The new book by Toralf Staud you can imagine it as a washing machine that back those products back to their original color. It is filled with airy summer dresses in fresh blue and green, lose their color during the wash and then in the dirty laundry basket are. For example, BMW: The automaker appears as a sponsor at the Berlin Film Festival and can be the promising Logo "presented by BMW clean energy" on the posters of the initiative Cinema for Peace print. This BMW is second to last place of all European car manufacturers in terms of carbon emissions. Clean energy is not well. But greenwashing work only rarely with obvious lies, writes Toralf Staud, but mostly with "twisted" information and misleading contexts. Says BMW mean by "clean energy just work" at the far from production-ready hydrogen car and not the really existing climate damaging cars sold by the Group at present. Another example: The Sony Group is called Climate Savers, and its new Bravia TVs, help save energy. Where exactly? The model is designed as an "art factory", where nobody watching TV, it shows pre-installed images. In this case, this TV consumes ten percent less power than if he were on, says Sony. But a thousand times more than in stand-by mode, Staud said. Other examples: The second largest power supplier in Germany, RWE, advertises its new tariff ProKlimaStrom 2011, a mix of hydropower and nuclear power, which "had almost" C02frei. And the German Atomic Forum said in its campaign "Germany's unloved climate protectionists", had his "nuclear power plants even a C02 emission level of zero as they needed for their operation with no more energy from uranium ore extracted. More than fifty such allegations Toralf Staud, in his book as greenwashing unmasked, and on its website
find even more. [...]
bleach, Die Zeit, 06 August 2009
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